Queensboro Shirt Co. finds digital a good fit

Share this article:

Company: The Queensboro Shirt Co.
Team size:
Six
What's new:
Marketing two new interactive direct sales channels

The Queensboro Shirt Co., launched by founder and president Fred Meyers in the late 1970s, recently launched two new direct sales channels: an iPhone application and a storefront web platform. 

Meyers plans the company's marketing strategy, along with the company COO and merchandising director. Its six-member marketing team then executes the initiatives. 

“We view our marketing team as serving four separate businesses: retention and acquisition, as well as two new businesses we have just started,” said Meyers. “One is an iPhone app, Zaptee, which allows a consumer to take a picture on his or her iPhone and instantly order a shirt with that image or any other in their library. The other is a storefront Web platform that allows a user to instantly and simply create a storefront.” 

Schools and nonprofits use the storefront platform to fundraise, while franchises and larger businesses, including banks, use it for distribution. 

The Wilmington, NC-based company uses a range of customer retention mediums, including direct mail, e-mail, pay-per-click, search engine optimization, and print and radio ads.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.