Direct Line Blog

Quebecor World co-mails over 1.1 billion pieces of mail

Share this article:

I’m repeatedly hearing from catalogers that co-mailing is become a standard practice in the industry because it is one of the few ways that they can address escalating costs.

Now comes word from Quebecor World Inc. that seems to back up the notion that co-mailing is becoming more widespread. The printing company recently said that it co-mailed more than 1.1 billion catalogs and periodicals in the US within a recent 12-month period. This compares with the 65 million books Quebecor co-mailed 13 years ago when it first started offering co-mailing as an option.

Co-mailing combines individual mailings from different companies into one mailing, thereby reducing postage costs.

Earlier this year, Quebecor World Logistics became the first in the industry to offer mixed class co-mail pools to publishers and catalogers, the demand for which has since tripled in volume. As a result, Quebecor World recently said it would open a new offline co-mail facility in New Jersey.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Get Ready, New iPhones Change the Game for Marketers

Get Ready, New iPhones Change the Game for ...

Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.

The Dawn of Digital Détente?

The Dawn of Digital Détente?

As the Postal Service gets more digital, Silicon Valley gets more analog. Perhaps it's time for a summit meeting.

Customers for Life?

Customers for Life?

Most marketers say customer loyalty is important, but far more are focused on acquisition, says a Forbes study.