Quebecor Service Times E-Mail With Print Delivery

Share this article:
Quebecor World's Logistics Group yesterday announced a service that lets companies time the sending of e-mail messages with the delivery of catalogs and other direct mail pieces.


The ResponseBridge service uses the U.S. Postal Service's Planet Code system in which bar codes on catalogs or direct mail pieces are scanned as they move through the automated mail-processing flow. The USPS transmits this data to mailers and printers, generating a Web-based report indicating the mail's progress through the postal system in order to predict in-home delivery.


With ResponseBridge, mailers use this Planet Code information to send customized e-mail to the mailer's customers coordinated to the delivery of the mail piece.


To use the service, the mailer provides Quebecor a presorted file containing the names, postal addresses and e-mail addresses of the customers with a code to indicate which customers receive the e-mail. Web-based reports, including response data, are posted online for mailers.


Pricing for the service is available upon request


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.