Quebecor Gets PBTeen Print Contract
Quebecor World said yesterday that cataloger Williams-Sonoma Inc. had awarded it a multi-year contract to print PBTeen, a home furnishings catalog for teens.Financial details were not disclosed. Williams-Sonoma has been a 20-year client of Quebecor, which also prints the Williams-Sonoma titles Pottery Barn and Pottery Barn Bed & Bath.
Quebecor, Montreal, will print PBTeen at its plant in Chicago. It also will provide mail list and logistics services on the catalog from its facility in Bensenville, IL.
Williams-Sonoma designed PBTeen to bridge the age gap between Pottery Barn and Pottery Barn Kids and take advantage of the underserved market for home furnishings for teens, the cataloger said.
