Qualitative Data

P&G's Qualitative Study Produces Hair-Raising Insight

P&G's Qualitative Study Produces Hair-Raising Insight

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The consumer goods organization relies on qualitative research to learn more about its thriving Hispanic community.

P&G Solves Diaper Dilemma with Qualitative Research

P&G Solves Diaper Dilemma with Qualitative Research

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Sometimes the why is more important than the what.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...