Qualitative Data

P&G's Qualitative Study Produces Hair-Raising Insight

P&G's Qualitative Study Produces Hair-Raising Insight

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The consumer goods organization relies on qualitative research to learn more about its thriving Hispanic community.

P&G Solves Diaper Dilemma with Qualitative Research

P&G Solves Diaper Dilemma with Qualitative Research

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Sometimes the why is more important than the what.

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