Quaero Introduces Quaero CM Advisor
The service allows marketing and technology executives to make efficient and informed decisions before investing heavily in campaign management tools.
CM Advisor allows decision makers to deploy a three-week methodology that guides them through a fully informed software choice.
"Quaero CM Advisor is dedicated to helping organizations make better, faster and more cost-effective decisions regarding campaign management software," said Paul Becker, president of Quaero, Charlotte, NC. "Our methodology eliminates the confusion surrounding campaign management tools and helps our clients expedite the decision-making process."
CM Advisor includes phases of discovery, development and delivery.
• A requirements validation document, outlining business needs and providing a complete campaign and technical environment review.
• A final summary document, outlining the rationale for the recommended tool selections.
• A report from Quaero titled "Campaign Management Software: Comparative Analysis" with access to its Web-based interactive decision tool.