Quaero Develops Data Mart for SunTrust
The SunTrust marketing data mart leverages advanced campaign management and business intelligence/reporting tools and consolidates data from across the company.
How to keep behavior-based ads valuable, safe, and secure
The nonprofit discovers that data is the key to unlock the hearts and minds of volunteers.
More than 70% of chief marketers say that their teams get technology. Not so many CIOs are in agreement.