Quaero Develops Data Mart for SunTrust
The SunTrust marketing data mart leverages advanced campaign management and business intelligence/reporting tools and consolidates data from across the company.
DataMentors is a full-service provider of data-as-a-service, data management, business intelligence, and campaign ...
Just one third of marketers feel they collect the right amount of data.
Display ads and emails will each command $1 billion for the first time. Direct mail merits most of the rest.
Jon Baron explains customer engagement, why it will remain a marketing focus, and how to track this important metric.