Quaero Develops Data Mart for SunTrust
The SunTrust marketing data mart leverages advanced campaign management and business intelligence/reporting tools and consolidates data from across the company.
Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
MyAcxiomPartner.com enables simple campaigns for social and mobile channels.