Quadstone, MBS Form Partnership

Share this article:
NEW ORLEANS -- Predictive marketing technology firm Quadstone will combine its business software with database service provider MBS' Klondike marketing automation system, the two companies said today at the NCDM Winter 2001 conference.


Quadstone's technology will let MBS clients accelerate campaign design and work rapidly in a visual environment, an MBS executive said. MBS is taking the combined system out to 20 clients and hopes to have three or four of the systems installed by the first quarter of 2002.


The partnership is aimed at large, specialized retailers. Central Islip, NY-based MBS' clients include Tiffany & Co.


Boston-based Quadstone's technology uses a graphic-user interface and point-and-click technology. MBS picked Quadstone in part because it wanted to give its clients the ability to work rapidly with a graphics-oriented toolset, the company said.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.