Quadstone Handles Marketing, Customer Service, CRM

Share this article:
Quadstone has debuted a package of marketing, customer service and customer relationship management software-based services.


Aimed at financial services firms, retailers, telecommunications companies and advertising agencies, the software can incorporate customer/prospect databases, call centers, Web promotions and store marketing.


The software can improve a firm's ability to target audiences, understand customer behavior via measurement, predict how customers will behave and maximize return on investment, according to Quadstone, Boston. The company also is touting the software's ability to take businesses to market quickly and notes that it does not require full-time statisticians or information technology teams to manage.


Pricing for the software, which also is named Quadstone, was not available.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.