August 19, 1998
QuadGraphics Wins Shopper Account
Capitol Color Mail, Bonita Springs, FL, has awarded QuadGraphics, Sussex, WI, a $50 million contract for the printing of 700 million direct mail pieces through 2001. Capitol Color will use the pieces as it launches a direct mail shopper program geared toward supermarket and drugstore chains.
QuadGraphics has worked with Capitol Color Mail since 1994 and will process 180 million mail pieces and more than 6 billion coupons for the coupon magazine and insert direct marketer.