Quad/Graphics Expands Data-Driven Services

Quad/Graphics has expanded its data-driven marketing services and is now offering them to any business that uses data to build customer relationships, such as multichannel marketers and retailers as well as marketers in the financial services, consumer packaged goods and travel and leisure industries.

QuadData Solutions, formerly known as Quad/Data Services, has also enhanced its list rental capabilities through relationships with data providers such as infoUSA's Donnelley Marketing and Advo Inc.

Among the expanded marketing services QuadData Solutions, West Allis, WI, is now offering clients are data optimization, database development and management, data analytics, strategic planning and consulting services.