Quad/Graphics expands co-mailing capabilities

Share this article:

Quad/Graphics is expanding its co-mailing capabilities with the introduction of new technology that allows multiple catalog titles, each with their own unique trim size and page count, to be bound together on a single, conventional saddle stitcher.

Quad/Graphics co-mailed more than 1 billion catalogs last year as catalogers looked for ways to cut costs. Co-mailing combines individual mailings from different companies into one mailing, thereby reducing postage costs.

The new, patent-pending IntelliTrim technology which is being rolled out companywide will enable as many as three times the number of catalog clients to participate in inline co-mailing.

Prior to IntelliTrim technology, trim sizes needed to be identical in order for clients to participate in inline co-mailing. With IntelliTrim, however, an up to one-inch variation in the face-to-backbone dimension is allowed and there's no limitation on the number of trim widths that can be accommodated in a single binding run. IntelliTrim technology also allows a 100-page variation in thickness from one copy to the next.

The technology builds on the company's patented Multi-Blend technology, which achieves co-mail savings by incorporating pre-bound catalog titles with other titles being produced inline.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Mail

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: