QR Combo: Taco Bell and MTV's VMAs

Taco Bell Big Box Remixed.

Large VMA–themed drink.

Taco Bell’s MTV QR code FAQ page.

Taco Bell had the VMA “Hook–Up.”

A sweepstakes gave fans a chance to win tickets to the VMAs and to a Taco Bell–sponsored preshow event.

A mobile site featured performance footage, interviews, an inside look at the VMA lineup and more.

QR codes on Taco Bell packaging unlocked exclusive MTV content highlighting Taco Bell “Feed the Beat” artists, including Chiddy Bang.

This campaign was Taco Bell’s first foray into using QR codes in its marketing.

Would you like a QR code with your taco?

Taco Bell logo.
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Taco Bell teamed up with MTV and mobile barcode developer Scanbuy to help customers “Feed the Beat” in the six weeks leading up to the VMAs on Aug. 28. QR codes printed on VMA-themed packaging, specially designed by Draftfcb, provided access to exclusive sneak-peak preview music and video content on a mobile website.

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