QR Combo: Taco Bell and MTV's VMAs
Taco Bell teamed up with MTV and mobile barcode developer Scanbuy to help customers “Feed the Beat” in the six weeks leading up to the VMAs on Aug. 28. QR codes printed on VMA-themed packaging, specially designed by Draftfcb, provided access to exclusive sneak-peak preview music and video content on a mobile website.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.