Taco Bell teamed up with MTV and mobile barcode developer Scanbuy to help customers “Feed the Beat” in the six weeks leading up to the VMAs on Aug. 28. QR codes printed on VMA-themed packaging, specially designed by Draftfcb, provided access to exclusive sneak-peak preview music and video content on a mobile website.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.