QR Combo: Taco Bell and MTV's VMAs
Taco Bell teamed up with MTV and mobile barcode developer Scanbuy to help customers “Feed the Beat” in the six weeks leading up to the VMAs on Aug. 28. QR codes printed on VMA-themed packaging, specially designed by Draftfcb, provided access to exclusive sneak-peak preview music and video content on a mobile website.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...