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 QR Codes

Texas town launches QR campaigns

May 25, 2012

The Convention and Visitors Bureau of New Braunfels, TX., announced two campaigns that leverage QR codes, one centered around environmental awareness and the second geared to tourists.
 

Ritz-Carlton Hotel Company launches mobile app

May 01, 2012

The Ritz-Carlton Hotel Company today launched a mobile app that features QR codes that are designed to provide users with special in-hotel information and experiences, said Allison Sitch, the company's VP of public relations.
 

New technology and digital experience make temporary retail stores really pop

Mercedes Cardona May 01, 2012

Marketers are elevating their pop-up store strategy, as the concept of the temporary store matures.
 

Q&A: Brian McClary, social & emerging media analyst, Ford Motor Co.

May 01, 2012

Location-based technology and QR codes are in heavy rotation at the Ford Motor Company.
 

We're watching you: location-based privacy issues

May 01, 2012

Location-based services that depend upon intimate knowledge of customers' whereabouts give some customers pause.
 

Leveraging QR codes

May 01, 2012

LBS and QR codes leave an impression on the mobile marketing landscape.
 

Taco Bell invites customers to go crazy for its 'Doritos Locos Tacos'

May 01, 2012

Taco Bell teamed up with Doritos to create "Doritos Locos Tacos," a new product featuring Doritos-flavored shells.
 

Mobile commerce: the next phase

Scott Richards, VP, emerging media and technology, Epsilon April 19, 2012

Many marketers are missing out on leveraging the power of immediacy and relevancy that the mobile device can empower.
 

Data drives e-commerce

Mercedes Cardona April 01, 2012

Retailers delve deep into their quantitative and qualitative consumer data to position brands and create rich customer experiences and personalized communications.
 

Virtual grocery store targets South Korean straphangers

April 01, 2012

Can't make it to the shops? No worries. Grocery chain Tesco, rebranded as Homeplus in South Korea, brings them to you.
 

Marketers split on the impact of mixed postal promotions

Amanda Green March 01, 2012

As the U.S. Postal Service (USPS) — which reported in February losses totaling more than $3 billion — struggles to stay solvent, it is using a number of promotions to try to keep shippers shipping.
 

Marketers must use mobile to encourage brand loyalty

Ryan Joe March 01, 2012

Brands must draw on a deluge of mobile-driven customer information in order to engage customers and encourage repeat business.
 

Purchase technology will assist print

March 01, 2012

Many marketers have suggested print specifically is dead or dying, but I don't buy it.
 

It's alive! HarperCollins augments reality

March 01, 2012

HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement.
 

Political marketers gear up for the 2012 season with interactive direct mail tools

January 01, 2012

The 2012 campaign season is already heating up, and while politicians will be buzzing about their social media and digital marketing tactics, direct mail is a stalwart for political campaign marketing that isn't going anywhere.
 

Digital and traditional channels must meet

January 01, 2012

Brands must close the direct marketing divide by integrating both traditional offline channels and nontraditional digital channels.
 

These are the ads of our times

December 29, 2011

As the last sands of 2011 dribble through that great hourglass of life, it's important to take stock and look back.
 

Unlocking the secrets of QR codes

Laura Marriott, CEO, NeoMedia Technologies December 12, 2011

NeoMedia has identified the most common mobile barcode pitfalls and have outlined tips to avoid them to ensure your initiatives not only motivate but engage your target audience.
 

Taco Bell promotes MTV VMAs with 
QR codes on meal packages

December 01, 2011

Taco Bell teamed up with MTV Networks and mobile barcode developer Scanbuy to help customers "Feed The Beat" in the six weeks leading up to the channel's "Video Music Awards" show in August. Quick response (QR) codes printed on VMA-themed packaging, designed by Draftfcb, provided access to exclusive, sneak-peak music and video content on a mobile website.
 

Plug-ins: printing & production

November 01, 2011

The printing and production sector has undergone major transformation in a digitally dominated market, and many marketers can now use the dual impact of print media and technology to communicate marketing messages to customers. At the same time, there has been a recalibration of expectations for improved sales and greater return on investment.
 

Real-world challenges for real-time marketers

October 01, 2011

As consumers are everywhere at once, using every device imaginable, brands perfect tactics for messages that resonate
.
 

Sharpie puts fans' creativity at center of 
back-to-school campaign

October 01, 2011

Sharpie combined a redesign of its website and packaging — as well as a launch of several new products — with a campaign that urges fans to "start something with Sharpie."
 

College-oriented magazines boost response rate with app

Mercedes Cardona September 01, 2011

Townsend Communications publishes magazines sent to the homes of high school juniors and seniors, aimed at helping colleges recruit incoming students. It also runs MyMajors.com, a site which leads students through a short quiz that recommends majors and matches them 
with colleges.
 

Grow your subscriber base with smartphone technology

Jeffrey Rohrs, ExactTarget September 01, 2011

Fortunately, the rise of social media, smartphones and the mobile consumer have expanded the ways in which brands can generate new opt-in email subscribers.
 

Zipcar deal, QR codes illustrate evolution of campus marketing

August 31, 2011

It's reasonable to suggest that college students are not the savviest consumers. They are separated from their parents, many for the first time, and they often have pockets in which parental dollars are busy burning holes. But this isn't the only reason college students are a gold mine for marketers. It's also a brand's chance to gain a lifelong consumer.
 

Stamp your direct mail with QR codes

Gina McDowell, senior product specialist, Experian Marketing Services August 15, 2011

QR codes are everywhere. But rarely are they being used effectively.
 

14.5M consumers scanned QR codes in June: study

August 12, 2011

More than 14 million consumers scanned a quick response (QR) code or barcode using their mobile device in June, according to a study released by research firm comScore.
 

MasterCard launches interactive outdoor sweepstakes campaign

August 02, 2011

MasterCard launched an out-of-home campaign on Aug. 1 that integrates QR codes and Facebook Places to enable consumers to enter a sweepstakes.
 

Augme Technologies to acquire Jagtag for $5.3M

July 20, 2011

Mobile marketing company Augme Technologies has agreed to acquire mobile technology firm Jagtag for $5.3 million. The deal is expected to close this month, said David Apple, CMO of Augme, on July 20.
 

Valpak teams with TV networks for QR code campaigns

July 07, 2011

Couponing company Valpak is tagging its direct mail pieces with quick response (QR) codes, beginning with its July mailings scheduled to reach homes July 7. The company is partnering with three TV networks for outside-the-envelope QR code promotions that will run in Valpak mailings from July through September, as well as enabling local advertisers to add QR codes to their listings inside envelopes.