Far too many marketers rush in to the Next Thing, like QR codes, before thinking about the outcomes, says Scott Stratten.
2012 Direct Marketing News 40 Under 40 award winner Sumant Yerramilly reaches out to consumers who prefer a splash of culture in their coffee.
It's time to exercise moderation in marketing, so rehash your hashtag policy and don't fall into the QR code trap.
Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer.
Joanne Kim, partner and chief idea officer at Marcus Thomas in Cleveland, on company culture, office dogs, and the misuse of technology.
10 ways to keep printed communications relevant to multichannel customers.
As mobile technology develops, SMS and QR codes might begin to look like marketing dinosaurs when compared to newer tools like near field communication.
Customer engagement is the secret ingredient in this pretzel company's campaign
Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.
Marketers can enhance experiences by making them convenient and simple.
The Convention and Visitors Bureau of New Braunfels, Texas, announced two campaigns that leverage QR codes.
The Ritz-Carlton Hotel Company today launched a mobile app that features QR codes that are designed to provide users with special in-hotel information and experiences, said Allison Sitch, the company's VP of public relations.
Marketers are elevating their pop-up store strategy, as the concept of the temporary store matures.
Location-based technology and QR codes are in heavy rotation at the Ford Motor Company.
Location-based services that depend upon intimate knowledge of customers' whereabouts give some customers pause.
LBS and QR codes leave an impression on the mobile marketing landscape.
Taco Bell teamed up with Doritos to create "Doritos Locos Tacos," a new product featuring Doritos-flavored shells.
Many marketers are missing out on leveraging the power of immediacy and relevancy that the mobile device can empower.
Retailers delve deep into their quantitative and qualitative consumer data to position brands and create rich customer experiences and personalized communications.
Can't make it to the shops? No worries. Grocery chain Tesco, rebranded as Homeplus in South Korea, brings them to you.
As the U.S. Postal Service (USPS) — which reported in February losses totaling more than $3 billion — struggles to stay solvent, it is using a number of promotions to try to keep shippers shipping.
Brands must draw on a deluge of mobile-driven customer information in order to engage customers and encourage repeat business.
Many marketers have suggested print specifically is dead or dying, but I don't buy it.
HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement.
Brands must close the direct marketing divide by integrating both traditional offline channels and nontraditional digital channels.
The 2012 campaign season is already heating up, and while politicians will be buzzing about their social media and digital marketing tactics, direct mail is a stalwart for political campaign marketing that isn't going anywhere.
As the last sands of 2011 dribble through that great hourglass of life, it's important to take stock and look back.
NeoMedia has identified the most common mobile barcode pitfalls and have outlined tips to avoid them to ensure your initiatives not only motivate but engage your target audience.
Taco Bell teamed up with MTV Networks and mobile barcode developer Scanbuy to help customers "Feed The Beat" in the six weeks leading up to the channel's "Video Music Awards" show in August. Quick response (QR) codes printed on VMA-themed packaging, designed by Draftfcb, provided access to exclusive, sneak-peak music and video content on a mobile website.
The printing and production sector has undergone major transformation in a digitally dominated market, and many marketers can now use the dual impact of print media and technology to communicate marketing messages to customers. At the same time, there has been a recalibration of expectations for improved sales and greater return on investment.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.