Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer.
Joanne Kim, partner and chief idea officer at Marcus Thomas in Cleveland, on company culture, office dogs, and the misuse of technology.
10 ways to keep printed communications relevant to multichannel customers.
As mobile technology develops, SMS and QR codes might begin to look like marketing dinosaurs when compared to newer tools like near field communication.
Customer engagement is the secret ingredient in this pretzel company's campaign
Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.
Marketers can enhance experiences by making them convenient and simple.
The Convention and Visitors Bureau of New Braunfels, Texas, announced two campaigns that leverage QR codes.
The Ritz-Carlton Hotel Company today launched a mobile app that features QR codes that are designed to provide users with special in-hotel information and experiences, said Allison Sitch, the company's VP of public relations.
Marketers are elevating their pop-up store strategy, as the concept of the temporary store matures.
Location-based technology and QR codes are in heavy rotation at the Ford Motor Company.
Location-based services that depend upon intimate knowledge of customers' whereabouts give some customers pause.
LBS and QR codes leave an impression on the mobile marketing landscape.
Taco Bell teamed up with Doritos to create "Doritos Locos Tacos," a new product featuring Doritos-flavored shells.
Many marketers are missing out on leveraging the power of immediacy and relevancy that the mobile device can empower.
Retailers delve deep into their quantitative and qualitative consumer data to position brands and create rich customer experiences and personalized communications.
Can't make it to the shops? No worries. Grocery chain Tesco, rebranded as Homeplus in South Korea, brings them to you.
As the U.S. Postal Service (USPS) — which reported in February losses totaling more than $3 billion — struggles to stay solvent, it is using a number of promotions to try to keep shippers shipping.
Brands must draw on a deluge of mobile-driven customer information in order to engage customers and encourage repeat business.
Many marketers have suggested print specifically is dead or dying, but I don't buy it.
HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement.
Brands must close the direct marketing divide by integrating both traditional offline channels and nontraditional digital channels.
The 2012 campaign season is already heating up, and while politicians will be buzzing about their social media and digital marketing tactics, direct mail is a stalwart for political campaign marketing that isn't going anywhere.
As the last sands of 2011 dribble through that great hourglass of life, it's important to take stock and look back.
NeoMedia has identified the most common mobile barcode pitfalls and have outlined tips to avoid them to ensure your initiatives not only motivate but engage your target audience.
Taco Bell teamed up with MTV Networks and mobile barcode developer Scanbuy to help customers "Feed The Beat" in the six weeks leading up to the channel's "Video Music Awards" show in August. Quick response (QR) codes printed on VMA-themed packaging, designed by Draftfcb, provided access to exclusive, sneak-peak music and video content on a mobile website.
The printing and production sector has undergone major transformation in a digitally dominated market, and many marketers can now use the dual impact of print media and technology to communicate marketing messages to customers. At the same time, there has been a recalibration of expectations for improved sales and greater return on investment.
As consumers are everywhere at once, using every device imaginable, brands perfect tactics for messages that resonate .
Sharpie combined a redesign of its website and packaging — as well as a launch of several new products — with a campaign that urges fans to "start something with Sharpie."
Townsend Communications publishes magazines sent to the homes of high school juniors and seniors, aimed at helping colleges recruit incoming students. It also runs MyMajors.com, a site which leads students through a short quiz that recommends majors and matches them with colleges.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.