QR Codes

Blurred Lines

Blurred Lines

5 ways to blend direct mail and digital that add flair—and effectiveness—to any campaign.

Think Before You Market

Think Before You Market

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Far too many marketers rush in to the Next Thing, like QR codes, before thinking about the outcomes, says Scott Stratten.

Broadening Horizons One Cup at a Time

Broadening Horizons One Cup at a Time

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2012 Direct Marketing News 40 Under 40 award winner Sumant Yerramilly reaches out to consumers who prefer a splash of culture in their coffee.

8 Overused Marketing Tactics

8 Overused Marketing Tactics

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It's time to exercise moderation in marketing, so rehash your hashtag policy and don't fall into the QR code trap.

Direct Response, Unbound

Direct Response, Unbound

Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer.

Q&A: Joanne Kim, partner & chief idea officer, Marcus Thomas

Q&A: Joanne Kim, partner & chief idea officer, Marcus Thomas

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Joanne Kim, partner and chief idea officer at Marcus Thomas in Cleveland, on company culture, office dogs, and the misuse of technology.

Direct Mail, Evolved

Direct Mail, Evolved

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10 ways to keep printed communications relevant to multichannel customers.

Once Hot, SMS and QR Codes Become Old Marketing Standbys

Once Hot, SMS and QR Codes Become Old Marketing Standbys

As mobile technology develops, SMS and QR codes might begin to look like marketing dinosaurs when compared to newer tools like near field communication.

Auntie Anne's Twist on Multichannel Campaigns

Auntie Anne's Twist on Multichannel Campaigns

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Customer engagement is the secret ingredient in this pretzel company's campaign

Ortega promotes spicy Mexican makeovers

Ortega promotes spicy Mexican makeovers

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Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.

The lesson of the talking pen

The lesson of the talking pen

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Marketers can enhance experiences by making them convenient and simple.

Texas town launches QR campaigns

Texas town launches QR campaigns

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The Convention and Visitors Bureau of New Braunfels, Texas, announced two campaigns that leverage QR codes.

Ritz-Carlton Hotel Company launches mobile app

Ritz-Carlton Hotel Company launches mobile app

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The Ritz-Carlton Hotel Company today launched a mobile app that features QR codes that are designed to provide users with special in-hotel information and experiences, said Allison Sitch, the company's VP of public relations.

New technology and digital experience make temporary retail stores really pop

New technology and digital experience make temporary retail stores really pop

Marketers are elevating their pop-up store strategy, as the concept of the temporary store matures.

Q&A: Brian McClary, social & emerging media analyst, Ford Motor Co.

Q&A: Brian McClary, social & emerging media analyst, Ford Motor Co.

Location-based technology and QR codes are in heavy rotation at the Ford Motor Company.

We're watching you: location-based privacy issues

We're watching you: location-based privacy issues

Location-based services that depend upon intimate knowledge of customers' whereabouts give some customers pause.

Leveraging QR codes

Leveraging QR codes

LBS and QR codes leave an impression on the mobile marketing landscape.

Taco Bell says: 'Live Mas'

Taco Bell says: 'Live Mas'

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Taco Bell teamed up with Doritos to create "Doritos Locos Tacos," a new product featuring Doritos-flavored shells.

Mobile commerce: the next phase

Mobile commerce: the next phase

Many marketers are missing out on leveraging the power of immediacy and relevancy that the mobile device can empower.

Data drives e-commerce

Data drives e-commerce

Retailers delve deep into their quantitative and qualitative consumer data to position brands and create rich customer experiences and personalized communications.

Virtual grocery store in South Korea

Virtual grocery store in South Korea

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Can't make it to the shops? No worries. Grocery chain Tesco, rebranded as Homeplus in South Korea, brings them to you.

Marketers split on the impact of mixed postal promotions

Marketers split on the impact of mixed postal promotions

As the U.S. Postal Service (USPS) — which reported in February losses totaling more than $3 billion — struggles to stay solvent, it is using a number of promotions to try to keep shippers shipping.

Marketers must use mobile to encourage brand loyalty

Marketers must use mobile to encourage brand loyalty

Brands must draw on a deluge of mobile-driven customer information in order to engage customers and encourage repeat business.

Purchase technology will assist print

Purchase technology will assist print

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Many marketers have suggested print specifically is dead or dying, but I don't buy it.

It's alive! HarperCollins augments reality

It's alive! HarperCollins augments reality

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HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement.

Digital and traditional channels must meet

Digital and traditional channels must meet

Brands must close the direct marketing divide by integrating both traditional offline channels and nontraditional digital channels.

Political marketers gear up for the 2012 season with interactive direct mail tools

Political marketers gear up for the 2012 season with interactive direct mail tools

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The 2012 campaign season is already heating up, and while politicians will be buzzing about their social media and digital marketing tactics, direct mail is a stalwart for political campaign marketing that isn't going anywhere.

These are the ads of our times

These are the ads of our times

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As the last sands of 2011 dribble through that great hourglass of life, it's important to take stock and look back.

Unlocking the secrets of QR codes

Unlocking the secrets of QR codes

NeoMedia has identified the most common mobile barcode pitfalls and have outlined tips to avoid them to ensure your initiatives not only motivate but engage your target audience.

Taco Bell promotes MTV VMAs with 
QR codes on meal packages

Taco Bell promotes MTV VMAs with 
QR codes on meal packages

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Taco Bell teamed up with MTV Networks and mobile barcode developer Scanbuy to help customers "Feed The Beat" in the six weeks leading up to the channel's "Video Music Awards" show in August. Quick response (QR) codes printed on VMA-themed packaging, designed by Draftfcb, provided access to exclusive, sneak-peak music and video content on a mobile website.

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