QMSoft, GeoStan MVS

Share this article:
Quality Marketing Software, Clearwater, FL, has debuted Centrus GeoStan MVS, a CASS-certified, address-level geocoding solution for IBM mainframes and compatibles.


The system includes a COBOL interface with a variety of mainframe applications. It accepts most data from mainframes without the need for data conversion. Users will be able to locate prospects for target, relationship and micro marketing, evaluate existing markets and create new sales territories, QMSoft said. They also will be able to identify streets, neighborhoods or entire cities by level of penetration.


Other features include a user-friendly API, database independence and the ability to operate as a batch solution or in a real-time environment for correction and geocoding at the time of entry.


Call 800/782-7988.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.