QCI Direct awards Belardi/Ostroy list managementQCI Direct, whose catalogs include Home Trends, Picket Fence and Sleep Solutions, awarded Belardi/Ostroy management of its lists effective February 1. The former manager was Catalyst Direct Marketing.
Home Trends customers are mostly women age 50 and up with an average household income of $70,000. They spend an average of $50 on every order. The file has a universe of 450,000.
The Picket Fence file contains more than 85,000 apparel buyers who spend an average of $50 per order.
Finally, Sleep Solutions offers more than 50,000 people who buy mattress toppers, pillows, and other bedding items at an average of $50 per order.