QCI Direct awards Belardi/Ostroy list management
QCI Direct, whose catalogs include Home Trends, Picket Fence and Sleep Solutions, awarded Belardi/Ostroy management of its lists effective February 1. The former manager was Catalyst Direct Marketing.Home Trends customers are mostly women age 50 and up with an average household income of $70,000. They spend an average of $50 on every order. The file has a universe of 450,000.
The Picket Fence file contains more than 85,000 apparel buyers who spend an average of $50 per order.
Finally, Sleep Solutions offers more than 50,000 people who buy mattress toppers, pillows, and other bedding items at an average of $50 per order.