Qantas North America Keeps Spacedog as Interactive AOR

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Qantas Airways North America retained Spacedog, Beverly Hills, CA, as its interactive marketing agency of record through June 2004.


The agency, which last year won the Australian carrier's account, was reappointed without a review.


"We're working on more long-term relationships with media lists that we've developed over the past year and a half," said Dustin Callif, vice president of marketing at Spacedog.


An online campaign begun last year for Qantas led to an 80 percent rise in traffic to www.qantasusa.com, a 70 percent increase in online revenue and nearly 80,000 names added to the airline's U.S. database, Spacedog claimed.


The first airline to introduce business class, Qantas flies 187 aircraft to 142 destinations in 32 countries. It is the leading airline flying from the United States to its home market, with flights out of Los Angeles, New York, San Francisco and Honolulu.


For the coming year, Spacedog will create campaigns to boost sales of Qantas Web-only fares. Tactics planned include database marketing, keyword optimization, promotions and online media buys. A new site for travel agents will debut along with a summer online branding campaign.


The 5-year-old agency has run previous Qantas online promotions in partnership with The New York Times, MSN, Away.com and CNN.


Separately, Spacedog has been hired to do work for comic book publisher Top Cow Productions and advertising consultancy Advice & Advisors. Other clients include Universal Music, Pfizer and Earthlink.


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