Q&A

Imaginative Content Marketing at Work

Imaginative Content Marketing at Work

GE's Fallonventions premiered on The Tonight Show Starring Jimmy Fallon in February to rave reviews—and nearly 400,000 subsequent YouTube views.

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The Cultural Rhapsody

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Author Debra Kaye gives marketers a crash course in cultural strategy

Q&A: Phil Fernandez, CEO, Marketo

Q&A: Phil Fernandez, CEO, Marketo

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Marketo CEO Phil Fernandez answers our questions about the future of marketing.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...