Q3 Sales Jump 17.1% at 1-800-Flowers
The multichannel marketer of floral arrangements, gift baskets, gourmet foods and other gift items also said online revenue climbed 23 percent in the quarter to $91.6 million. Phone-order revenue increased 3.1 percent, reaching $52.4 million.
Recently expanded marketing and selling efforts let the company attract about 800,000 new customers, around 80,000 more than in the previous year. Orders from existing customers represented 57.8 percent of total revenue in the quarter versus 56.6 percent a year ago.
Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters