Q3 Sales Jump 17.1% at 1-800-Flowers

Share this article:
1-800-Flowers.com Inc. reported yesterday that revenue totaled $157 million for its fiscal 2005 third quarter ended March 27, a 17.1 percent gain over last year.


The multichannel marketer of floral arrangements, gift baskets, gourmet foods and other gift items also said online revenue climbed 23 percent in the quarter to $91.6 million. Phone-order revenue increased 3.1 percent, reaching $52.4 million.


Recently expanded marketing and selling efforts let the company attract about 800,000 new customers, around 80,000 more than in the previous year. Orders from existing customers represented 57.8 percent of total revenue in the quarter versus 56.6 percent a year ago.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.