Q1 Online Ad Revenue Hits $2.3B, Report Says

Share this article:
Internet advertising revenue climbed to $2.3 billion in the first quarter, the highest quarterly increase on record since the Interactive Advertising Bureau and PricewaterhouseCoopers began tracking these numbers in 1996.


The first quarter performance also is a 38.9 percent jump over the $1.6 billion online ad revenue posted in the year-ago period.


"All through 2003, we published positive revenue results for Internet advertising, and the trend continued through the first quarter of 2004," Tom Hyland, partner and chair of the new media group at PricewaterhouseCoopers, said in a statement. "The business fundamentals remain solid, the technology infrastructure is advancing at a rapid pace and marketers are continuing to use the Internet for all types of marketing and promotion."


First-quarter 2004 numbers from the leading 15 online ad sellers were surveyed and aggregated to arrive at the first-quarter estimates. The results then were extrapolated to calculate the total estimated industry revenue figure.


New York-based IAB will report actual first and second quarter online ad revenue figures in July.


Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.

The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.