PwC Will Work With Unica to Market Affinium

Share this article:
Unica Corp. and PwC Consulting, a business of PricewaterhouseCoopers, have formed an alliance to provide analytic and marketing automation services for clients, the companies said yesterday.


Lincoln, MA-based Unica and PwC Consulting of New York said the agreement would give clients an open platform for managing and optimizing multichannel customer interaction. They said they would provide the technical knowledge to implement enterprise marketing automation services that integrate marketing, sales and service operations.


Through the alliance, PwC Consulting professionals will help Unica clients identify and market best practices in the use of Unica's Affinium technology. Affinium is a modular, cross-channel marketing suite. It is designed to let businesses understand and predict customer behaviors, improve customer dialogue and implement consistent personalization.


Unica will provide PwC Consulting professionals with training on Affinium.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.