PwC Will Work With Unica to Market Affinium

Share this article:
Unica Corp. and PwC Consulting, a business of PricewaterhouseCoopers, have formed an alliance to provide analytic and marketing automation services for clients, the companies said yesterday.


Lincoln, MA-based Unica and PwC Consulting of New York said the agreement would give clients an open platform for managing and optimizing multichannel customer interaction. They said they would provide the technical knowledge to implement enterprise marketing automation services that integrate marketing, sales and service operations.


Through the alliance, PwC Consulting professionals will help Unica clients identify and market best practices in the use of Unica's Affinium technology. Affinium is a modular, cross-channel marketing suite. It is designed to let businesses understand and predict customer behaviors, improve customer dialogue and implement consistent personalization.


Unica will provide PwC Consulting professionals with training on Affinium.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.