PwC Announces Digital Services Business

Share this article:
Digital marketing rises above direct mail.
Digital marketing rises above direct mail.

Consulting firm PricewaterhouseCoopers (PwC) announced today the formation of its Digital Services business, a consulting division focused on creating competitive advantage for its clients in today's digital world.

More than 2,000 digital consulting professionals and experts from around the world have committed to helping PwC clients that seek strategic advice on their digital operations. This team was built around PwC's recent acquisitions of Ant's Eye View, BGT Partners, Diamond Management & Technology Consultants, Intuity, Logan Tod & Co, PRTM, Stamford Interactive, and Strategy& (formerly known as Booz & Company).

“Eighty-one percent of CEOs who participated in PwC's 2014 CEO Survey said that technological advances are the most important trend to transform their business over the next five years; yet PwC's 2014 Digital IQ Survey found that most companies are not prepared to address the challenges and opportunities of digital,” Juan Pujadas, global advisor leader at PwC, said in a statement.  “Only 20 percent of companies even claim to have a strong ‘digital IQ.' Our Digital Services teams can help companies harness the power of the digital world to create new standards for innovation, agility, service and impact.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.