Push to Talk Technology Gets Video

Share this article:
ITXC Corp. has added audio/video capabilities to its technology product Push to Talk, which lets users initiate a customer care call directly from e-mail, Web sites or banner ads.


Shilo Inn Hotels, a chain of resort hotels in the western United States, was the first company to introduce an e-mail campaign using the video technology. The campaign was designed for its Lincoln City, OR, location and offered a 30-second video presentation similar to a TV commercial for the hotel.


ITXC, Princeton, NJ, partnered with rich media firm Dynamics Direct to incorporate videos into the technology.


The Shilo Inn e-mails also used the core aspects of ITXC's Push to Talk. Recipients can click on a text link in the e-mail message to initiate a voice call to a hotel customer representative to make reservations.


The technology establishes a real-time voice connection through a phone or computer. The technology also allows users to send a request for an immediate phone call from a customer care agent.


Twelve ad agencies, including Grey Direct, New York, are using Push to Talk. The technology is priced according to the number of calls it generates.


Interested companies can bring their own e-mail lists to the table or can use one of ITXC's list management partners.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.