Bigger smartphones and a greater willingness on the part of shoppers to transact on them led retailers to send 25 million pushes.
The media company sends targeted push notifications based on in-app behaviors.
Urban Airship solution will free in-app marketers to move beyond the standard options of "open" or "ignore."
When it comes to mobile push what you really want to do is pull—your customers in.
Only 31% of retailers send push notifications to users that opt-in to receive them, according to a study.
Consumers subscribe to brands' mobile messages, but then many marketers disconnect.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...