Push Notifications

Push Notifications Doubled on Thanksgiving

Push Notifications Doubled on Thanksgiving

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Bigger smartphones and a greater willingness on the part of shoppers to transact on them led retailers to send 25 million pushes.

A+E Networks Tunes Into Customers' App Preferences

A+E Networks Tunes Into Customers' App Preferences

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The media company sends targeted push notifications based on in-app behaviors.

Interactive Push Notifications Debut

Interactive Push Notifications Debut

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Urban Airship solution will free in-app marketers to move beyond the standard options of "open" or "ignore."

The Art—and Craft—of Mobile Push

The Art—and Craft—of Mobile Push

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When it comes to mobile push what you really want to do is pull—your customers in.

Data Byte: Mobile Marketers Aren't Pushing Push Notifications

Data Byte: Mobile Marketers Aren't Pushing Push Notifications

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Only 31% of retailers send push notifications to users that opt-in to receive them, according to a study.

Infographic: Return Your Customers' Love

Infographic: Return Your Customers' Love

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Consumers subscribe to brands' mobile messages, but then many marketers disconnect.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...