The media company sends targeted push notifications based on in-app behaviors.
Urban Airship solution will free in-app marketers to move beyond the standard options of "open" or "ignore."
When it comes to mobile push what you really want to do is pull—your customers in.
Only 31% of retailers send push notifications to users that opt-in to receive them, according to a study.
Consumers subscribe to brands' mobile messages, but then many marketers disconnect.
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