Bigger smartphones and a greater willingness on the part of shoppers to transact on them led retailers to send 25 million pushes.
The media company sends targeted push notifications based on in-app behaviors.
Urban Airship solution will free in-app marketers to move beyond the standard options of "open" or "ignore."
When it comes to mobile push what you really want to do is pull—your customers in.
Only 31% of retailers send push notifications to users that opt-in to receive them, according to a study.
Consumers subscribe to brands' mobile messages, but then many marketers disconnect.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...