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Digital and traditional channels must meet

January 01, 2012

Brands must close the direct marketing divide by integrating both traditional offline channels and nontraditional digital channels.
 

RMU boosts enrollment with personalized mail campaign

Mercedes Cardona November 01, 2011

Rider Dickerson used the variable printing capacities and incorporated marketing software by MindFireInc. to execute a campaign that included personalized letters and postcards to 385,000 prospects, followed up with targeted emails.
 

Utilize digital channels for 
direct mail that resonates

Karen Menachof, chief client officer, Catalyst November 01, 2011

Direct mail is more interesting than ever and our ability to leverage it effectively to acquire, retain and grow customer relationships gets stronger all the time. It is more expensive than its electronic brethren.
 

Plug-ins: printing & production

November 01, 2011

The printing and production sector has undergone major transformation in a digitally dominated market, and many marketers can now use the dual impact of print media and technology to communicate marketing messages to customers. At the same time, there has been a recalibration of expectations for improved sales and greater return on investment.
 

SPCA International improves data for pup-saving campaign

November 19, 2009

Nonprofit animal-rights group SPCA International is using the November 15 premiere of a documentary about Operation Baghdad Pups, a program that reunites members of the US Armed Forces with pets they befriended overseas, to connect with donors via e-mail blasts.