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Blurred Lines

Blurred Lines

5 ways to blend direct mail and digital that add flair—and effectiveness—to any campaign.

Hyper-personalization in marketing

Hyper-personalization in marketing

Understanding the role of print and production in achieving hyper-personalization is critical, so consider the following four tips to drive the effectiveness and efficiency of your next direct marketing campaign.

Digital and traditional channels must meet

Digital and traditional channels must meet

Brands must close the direct marketing divide by integrating both traditional offline channels and nontraditional digital channels.

RMU boosts enrollment with personalized mail campaign

RMU boosts enrollment with personalized mail campaign

Rider Dickerson used the variable printing capacities and incorporated marketing software by MindFireInc. to execute a campaign that included personalized letters and postcards to 385,000 prospects, followed up with targeted emails.

Utilize digital channels for 
direct mail that resonates

Utilize digital channels for 
direct mail that resonates

Direct mail is more interesting than ever and our ability to leverage it effectively to acquire, retain and grow customer relationships gets stronger all the time. It is more expensive than its electronic brethren.

Plug-ins: printing & production

Plug-ins: printing & production

The printing and production sector has undergone major transformation in a digitally dominated market, and many marketers can now use the dual impact of print media and technology to communicate marketing messages to customers. At the same time, there has been a recalibration of expectations for improved sales and greater return on investment.

SPCA International improves data for pup-saving campaign

SPCA International improves data for pup-saving campaign

By

Nonprofit animal-rights group SPCA International is using the November 15 premiere of a documentary about Operation Baghdad Pups, a program that reunites members of the US Armed Forces with pets they befriended overseas, to connect with donors via e-mail blasts.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...