Purchase Influence

Move Over Millennials, Generation Z Is on the Scene

Move Over Millennials, Generation Z Is on the Scene

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What marketers need to know today about the potential customers of tomorrow.

Infographic: Horrifying Customer Service Can Be Deadly

Infographic: Horrifying Customer Service Can Be Deadly

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Marketers need to treat their customers, not trick them.

Fluidity in marketing

Fluidity in marketing

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Marketers should remember not to forget that old channels are as much a part of multichannel strategy as are the new.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...