Purchase Influence

Move Over Millennials, Generation Z is on the Scene

Move Over Millennials, Generation Z is on the Scene

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What marketers need to know today about the potential customers of tomorrow.

Infographic: Horrifying Customer Service Can Be Deadly

Infographic: Horrifying Customer Service Can Be Deadly

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Marketers need to treat their customers, not trick them.

Fluidity in marketing

Fluidity in marketing

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Marketers should remember not to forget that old channels are as much a part of multichannel strategy as are the new.

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Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.