Pulte Homes taps Organic for marketing analytics

Share this article:

Pulte Homes, a homebuilder operating in 29 states, hired Organic for marketing analytics work earlier this month.

"[Organic has] developed an expertise in marketing modeling analytics that helps a company focus their marketing investments productively," said Deborah Wahl Meyer, SVP and CMO of Pulte Homes, via e-mail.

Organic's Detroit office, near Pulte's Bloomfield Hills, MI headquarters, will manage the account. The agency will focus on digital marketing, said Jason Harper, group director of marketing intelligence at Organic. He declined to specify the size of the account.

“We're going to help Pulte really understand how to leverage digital to measure the awareness and consideration impacts of its marketing campaigns," he said. "We're looking to use digital in some new ways for them."

Meyer declined to comment on how Organic was chosen.

"We reviewed several different options and chose Organic, partly based on their track record in other industries," she said in the e-mail.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.