Pulse Upgrades Audio by Buying Sonicopia

Share this article:
Rich media firm Pulse Entertainment is expected to announce today that it has bought Sonicopia, an Internet audio company.


Terms of the acquisition were not released.


The purchase will upgrade Pulse's 3D technology so its clients' viewers will be able to listen to animated characters without having to download the company's media player. The audio tracks will now be embedded in a site using the technology.


San Francisco-based Pulse also expects to introduce the technology service WebMaestro this August. The service, which will be marketed to consumers and businesses, will allow people to embed sounds at their sites.


Pulse has yet to determine pricing for the upcoming service.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.