Pulse 360 signs another link distribution agreement

Share this article:

Pulse 360 Inc. has signed a sponsored link distribution agreement with interClick, an advertising network with more than 2,000 Web sites. The pact allows advertisers to choose which of the sites ads will run on, and then Pulse 360 will report on the delivery and performance of those ads.

This news comes after Pulse 360's recently announced sponsored link distribution agreements with other publishers, including Q-Phrase, Bloggerland and BoardCentral.com.

"Each week we are adding new distribution partners to our network so that our advertisers can reach more of their customers," said Mark Josephson, president of Seevast, Pulse 360's parent company.

As a result of the agreement, Pulse 360 will distribute content-targeted sponsored link advertisements on interClick's targeted advertising network, specifically in popular categories like auto, entertainment, finance and sports.

"As more dollars flow online, networks need to grow to continue to best serve their advertisers," Mr. Josephson said. "By adding more partners we can satisfy more of their needs."

In the final analysis, this agreement means that a dvertisers will have more control over where their sponsored link advertisements run, providing them greater flexibility and highly targeted placements.

"This primarily allows our advertisers to satisfy their number one request from us - 'we want more,' " he said. "Through this partnership with interClick our advertisers will be able to target key verticals."

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.