Pulse 360 launches sponsored links for video

Pulse 360, a unit of Seevast Corp., is allowing its advertisers to target viewers of online videos by including ad listings at the beginning or end of a video, adding yet another strategy for marketers to monetize their content.

Ads can be targeted based on context, location, behavior or demographic to ensure the most relevant ad is served.

"Pulse 360's video advertising gives advertisers the ability to reach even more of their target audience," said Mark Josephson, chief marketing officer of Seevast Corp, New York. "The online video advertising market presents a significant opportunity for advertisers to target this audience online and for publishers to monetize their online video content."

The growing number of Internet users - 72 percent - consuming videos online illustrates that video is an attractive medium for advertisers. This increase in consumer demand has driven independent research firm eMarketer to predict that the online video advertising market could reach $3 billion by 2010.

It's no surprise that publishers of all sizes are looking to leverage the potential revenue opportunity from the ad-supported video model, which is popular among consumers as it often allows viewers to watch content for free.

"Advertisers can simply continue to buy their campaigns through Pulse 360 and target via context, behavior, local, demographic or geotarget, and their campaigns will run across our network of partners, some of whom will be video partners," Mr. Josephson said.

"Advertisers want more," he said. "This unlocks a huge new area of inventory that sponsored links advertisers didn't have access to before. "