Publishing

News Byte: Adobe Combines Experience Manager and Publishing Suite

News Byte: Adobe Combines Experience Manager and Publishing Suite

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The software provider integrates two of its services to form a clear mobile mandate.

Mobile: Reap What You Sow

Mobile: Reap What You Sow

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It seems like there might be a bit of a mismatch between what companies want to do with mobile and what they're actually doing.

When to Build and When to Buy (Content)

When to Build and When to Buy (Content)

Three areas marketers should consider when determining whether to purchase or create the content needed for their content marketing efforts.

New 'Economist' Campaign Will Be So Money

New 'Economist' Campaign Will Be So Money

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And it's Atmosphere Proximity for the win. The agency takes on The Economist's digital promo in 2013.

The benefits of treating brands like subscribers

The benefits of treating brands like subscribers

It doesn't take an advanced degree in economics to crunch the numbers currently plaguing the magazine industry—but partnership marketing can save the day.

Ask.com acquires nRelate

Ask.com acquires nRelate

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Search and Q&A website Ask.com has finalized its acquisition of nRelate, a company that suggests related stories to readers on publisher websites, says Doug Leeds, CEO of Ask.com.

GQ partners with Nordstrom's e-commerce site

GQ partners with Nordstrom's e-commerce site

Nordstrom, Inc., and men's lifestlye magazine GQ are partnering to integrate GQ editorial content into Nordstrom's e-commerce site over a six-month period.

3D interactive FT wall is kind of a yawner

3D interactive FT wall is kind of a yawner

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Are harried commuters in Grand Central really the best target audience for impromptu and unsolicited lessons on global economics? The Financial Times thinks so.

Time Inc. CMO, EVP resign

Time Inc. CMO, EVP resign

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Time Inc., CMO Stephanie George and Steve Sachs, EVP of consumer marketing and sales, will be leaving the company, the company confirmed March 9. Time Inc. CEO Laura Lang has named a four-person team that will comprise the new Office of the Chief Executive Officer, according to an internal memo.

Justice Department threatens Apple, publishers with antitrust suit

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The U.S. Justice Department has warned Apple, as well as five major U.S. publishers, that an antitrust lawsuit may be brought against them for colluding to increase the prices of e-books, The Wall Street Journal reported on March 8.

Hearst Digital Media taps Sprout to bolster mobile ads

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Hearst Digital Media, a unit of Hearst Magazines, has tapped mobile brand-advertising platform Sprout, Laura Schooling, Hearst Digital Media's executive director of marketing services, confirmed. Hearst will use the Sprout platform to enhance its mobile and tablet ad units for the digital properties of brands including Marie Claire, Good Housekeeping, Cosmopolitan and Seventeen.

It's alive! HarperCollins augments reality

It's alive! HarperCollins augments reality

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HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement.

News International marketer Dawe to leave newsprint for HarperCollins

News International marketer Dawe to leave newsprint for HarperCollins

Barnaby Dawe, the marketing communications director at News International, is leaving the newspaper industry to become the chief marketing officer for book publisher HarperCollins.

Online publishers squeeze out middlemen

Online publishers squeeze out middlemen

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Online display advertising sellers are circling the wagons to reassert their position in a crowded market and fend off the swelling role of third parties, such as ad networks and demand-side platforms.

Choosing the right mobile ad network for your brand

Choosing the right mobile ad network for your brand

Mobile advertising is a fragmented market, with sketchy data on ad network market share and revenue.

Engaging cover contest works out well for Fitness Magazine

Engaging cover contest works out well for Fitness Magazine

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At Fitness Magazine, insight is the driver that propels and informs every new initiative.

Digitas CEO to leave for Time Inc.

Digitas CEO to leave for Time Inc.

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Digitas CEO Laura Lang has been named CEO of publishing company Time Inc. Lang will replace Jack Griffin who was fired in February, six months after being named to the position. She will report directly to Time Warner Inc. CEO Jeff Bewkes.

Consuegra out as Forbes CMO

Consuegra out as Forbes CMO

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Forbes Media will replace Jorge Consuegra as CMO with Jack Laschever, a former group publisher at the company, Direct Marketing News learned September 9. Consuegra was named Forbes' first CMO in January.

Q&A: David Brown, Meredith Integrated Marketing

Q&A: David Brown, Meredith Integrated Marketing

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David Brown, Meredith Integrated Marketing's EVP and GM, discusses
the importance of building brand 
awareness and channel evolution

Amazon.com to acquire Book Depository

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Amazon.com agreed to acquire online bookseller The Book Depository International, a UK-based retailer, on July 4.The Book Depository reported sales of $173.5 million in the 12 months ending in June.

Amazon Q1 sales up, net income down, as marketing expenses balloon

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Amazon.com net sales increased 38% year-over-year to $9.86 billion in the first quarter of 2011, the company said April 26 in an earnings report. However, net income decreased 33% to $201 million in the quarter, compared with the prior year, as marketing expenses increased by $126 million.

Meredith launches weekly deals program on Parents.com

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Media and marketing services company Meredith Corp. launched a social commerce network with Group Commerce, a group buying technology provider, on March 9. The network, which debuted on Parents.com, will provide Groupon-like weekly offers to consumers who sign up via Facebook or Meredith's online properties.

Print stages a comeback

Print stages a comeback

The printing industry's newfound creativity has recaptured marketers looking for impact as it races to compete against its digital brethren

Magazine industry pushes change

Magazine industry pushes change

A US Postal Service update to its periodical content rules last July gave marketers a new route to send creative print materials at a discount.

Condé Nast replaces Direct Media Millard with Specialists Marketing Services

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Publisher Condé Nast has named Specialists Marketing Services (SMS) its exclusive list management provider, effective with orders placed beginning January 3. SMS will replace Infogroup's Direct Media Millard.

Jay-Z book takes unique tour

Jay-Z book takes unique tour

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To promote the November 16 release of Jay-Z's autobiography, Decoded, Spiegel & Grau, a division of Random House, partnered with Bing and Droga5 for an interactive consumer campaign.

Scholastic turns to data, loyalty in renewed push for book clubs

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While many in the publishing world have been slow to embrace the digital evolution (save for a few e-readers), Scholastic is looking to take its decidedly old-fashioned - but popular - book clubs and bring them into a new era.

Martha Stewart applauds Twitter's business applications

Martha Stewart applauds Twitter's business applications

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Martha Stewart, head of media company Martha Stewart Living Omnimedia, praised the role social media has played in building her business during an on-stage interview at the annual Digital Marketing Days Conference & Expo in New York June 14.

Statlistics, Merkle partner on mobile lead-gen program for print ads

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Statlistics and Merkle have partnered to launch a mobile-based lead-generation service that replaces traditional reader-service cards. Green Mountain Coffee is the first client using the service. The Print-to-Mobile platform helps publishers and advertisers use specific short codes, rather than service numbers, in their print advertisements.

BPA Worldwide tweaks publishers' data widget

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Media auditor BPA Worldwide has refined the publisher widget it launched in early December based on customer feedback, DMNews has learned.

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