Mobile Version / Subscribe / Back Issues / About Us / Contact Us / Advertise

Publishing

News International marketer Dawe to leave newsprint for HarperCollins

Arif Durrani, Reporter, Marketing January 17, 2012

Barnaby Dawe, the marketing communications director at News International, is leaving the newspaper industry to become the chief marketing officer for book publisher HarperCollins.

Online publishers squeeze out middlemen

Tim Peterson January 01, 2012

Online display advertising sellers are circling the wagons to reassert their position in a crowded market and fend off the swelling role of third parties, such as ad networks and demand-side platforms.

Choosing the right mobile ad network for your brand

Jon Schepke, president, SIM Partners January 01, 2012

Mobile advertising is a fragmented market, with sketchy data on ad network market share and revenue.

Engaging cover contest works out well for Fitness Magazine

Allison Schiff January 01, 2012

At Fitness Magazine, insight is the driver that propels and informs every new initiative. When the people behind the women's monthly health and exercise magazine decided to launch a cover contest for the November/December issue, they immediately looked to the research.

Digitas CEO to leave for Time Inc.

Juan Martinez December 01, 2011

Digitas CEO Laura Lang has been named CEO of publishing company Time Inc. Lang will replace Jack Griffin who was fired in February, six months after being named to the position. She will report directly to Time Warner Inc. CEO Jeff Bewkes.

Consuegra out as Forbes CMO

Juan Martinez September 09, 2011

Forbes Media will replace Jorge Consuegra as CMO with Jack Laschever, a former group publisher at the company, Direct Marketing News learned September 9. Consuegra was named Forbes' first CMO in January.

Q&A: David Brown, Meredith Integrated Marketing

Kevin McKeefery August 01, 2011

David Brown, Meredith Integrated Marketing's EVP and GM, discusses the importance of building brand  awareness and channel evolution

Amazon.com to acquire Book Depository

Juan Martinez July 05, 2011

Amazon.com agreed to acquire online bookseller The Book Depository International, a UK-based retailer, on July 4.The Book Depository reported sales of $173.5 million in the 12 months ending in June.

Amazon Q1 sales up, net income down, as marketing expenses balloon

Juan Martinez April 26, 2011

Amazon.com net sales increased 38% year-over-year to $9.86 billion in the first quarter of 2011, the company said April 26 in an earnings report. However, net income decreased 33% to $201 million in the quarter, compared with the prior year, as marketing expenses increased by $126 million.

Meredith launches weekly deals program on Parents.com

Juan Martinez March 10, 2011

Media and marketing services company Meredith Corp. launched a social commerce network with Group Commerce, a group buying technology provider, on March 9. The network, which debuted on Parents.com, will provide Groupon-like weekly offers to consumers who sign up via Facebook or Meredith's online properties.

Print stages a comeback

Dianna Dilworth March 01, 2011

The printing industry's newfound creativity has recaptured marketers looking for impact as it races to compete against its digital brethren

Magazine industry pushes change

Dianna Dilworth March 01, 2011

A US Postal Service update to its periodical content rules last July gave marketers a new route to send creative print materials at a discount.

Condé Nast replaces Direct Media Millard with Specialists Marketing Services

Juan Martinez December 20, 2010

Publisher Condé Nast has named Specialists Marketing Services (SMS) its exclusive list management provider, effective with orders placed beginning January 3. SMS will replace Infogroup's Direct Media Millard.

Jay-Z book takes unique tour

Kevin McKeefery December 01, 2010

To promote the November 16 release of Jay-Z's autobiography, Decoded, Spiegel & Grau, a division of Random House, partnered with Bing and Droga5 for an interactive consumer campaign.

Scholastic turns to data, loyalty in renewed push for book clubs

Rose Gordon September 03, 2010

While many in the publishing world have been slow to embrace the digital evolution (save for a few e-readers), Scholastic is looking to take its decidedly old-fashioned - but popular - book clubs and bring them into a new era.

Martha Stewart applauds Twitter's business applications

Rose Gordon June 15, 2010

Martha Stewart, head of media company Martha Stewart Living Omnimedia, praised the role social media has played in building her business during an on-stage interview at the annual Digital Marketing Days Conference & Expo in New York June 14.

Statlistics, Merkle partner on mobile lead-gen program for print ads

Nathan Golia February 01, 2010

Statlistics and Merkle have partnered to launch a mobile-based lead-generation service that replaces traditional reader-service cards. Green Mountain Coffee is the first client using the service. The Print-to-Mobile platform helps publishers and advertisers use specific short codes, rather than service numbers, in their print advertisements.

BPA Worldwide tweaks publishers' data widget

Carol Krol January 06, 2010

Media auditor BPA Worldwide has refined the publisher widget it launched in early December based on customer feedback, DMNews has learned.

Former Rodale chairman & CEO Ardath Harter Rodale dies at 81

Carol Krol December 18, 2009

Ardath Harter Rodale, former chairman and CEO of health publisher Rodale, died at 81. She was the wife of the late Bob Rodale, former CEO, and the mother of Maria Rodale, who currently holds the chairman and CEO title at the media company. Ardath Rodale served as co-chairman of The Rodale Institute, a nonprofit institution dedicated to research and education focused on organic food and agriculture. The company built its magazine and book businesses through direct response marketing.

As brands become publishers: transition with a CRM twist

Matt Goddard, CEO of R2integrated (R2i) December 09, 2009

Brands are now developing proprietary Web content and experience-rich places where they have direct access to and can control interaction with consumers. The Internet as a research and buying engine—and changes in consumer behavior—has turned brands into publishers.

Reader's Digest Association reshuffles marketing operations, names US CMO

Frank Washkuch November 10, 2009

As part of its effort to emerge from Chapter 11 bankruptcy protection, Reader's Digest Association has reorganized its marketing structure and named a CMO for the US. The company named Lisa Karpinski its US CMO, responsible for marketing strategies across the company's brands. Based in Milwaukee, she will oversee marketing team members for all US titles.

Banner Ad Flies Build Book Show Buzz

Carol Krol October 31, 2009

Jung von Matt/Neckar, a German ad agency, created buzz for publisher Eichborn at the Frankfurt Book Fair this month. The agency outfitted 200 flies with banner ads to promote their exhibition booth at the show. What do you call that? A "fly circus?"