Publishing Site Introduces Pay-Per-Click Model

Share this article:
WebSeed Publishing yesterday launched an online ad network that allows advertisers to position their ads across its network of online magazines through a pay-per-click model.


The ad network lets advertisers leverage 800 online magazines for 20 cents per click. There are 65 vertical categories, including health, business and lifestyle, but advertising can appear only in text format.


"It gives a more high-quality look and feel to the site while giving advertisers a chance to still customize their message," said Mike Adams, president/CEO of WebSeed, Cody, WY. "If we allowed graphic banners, it would open the door to flashing banners, distracting banners or things that we think cheapen the look of the site and drive away the high-quality readers we are trying to attract."


Adams said the text format has produced a 1.5 percent click-through rate since January, when WebSeed launched at www.webseedpublishing.com.


"We just think the pay-per-impression is a fading model because there's no accountability in it," he said. "Early on, so much money was put on pay-per-impression in order to get traffic, regardless of whether that traffic would result in customers."


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.