And Happy Thanksgiving to all our readers who celebrate the holiday!
Two customers at the beginner and advanced stage of their Salesforce journey talk about putting data at the center of their marketing efforts
Facebook moves to calm publishers nerves by allowing them paywall rights to Instant Articles
Skimlinks finds opportunities beyond affiliate marketing and branded content
Is the party over for Instant Articles?
Erik Requidan of Intermarkets explains the importance to publishers and advertisers of a loyal audience
There's no longer any reason for publishers and agencies to hold data hostage
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
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