Publishers

LeBron, Kevin, and Content Marketing Risks

LeBron, Kevin, and Content Marketing Risks

Content marketing is evolving into media-like publishing for some brands. Are marketers on the ball?

Video: Pros and Cons of RTB for B2B Marketers

Video: Pros and Cons of RTB for B2B Marketers

By

Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.

Justice Department threatens Apple, publishers with antitrust suit

By

The U.S. Justice Department has warned Apple, as well as five major U.S. publishers, that an antitrust lawsuit may be brought against them for colluding to increase the prices of e-books, The Wall Street Journal reported on March 8.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.