Publishers use Demandbase tracking platform

Share this article:

Business-to-business CRM software maker Demandbase this week released an analytics tool, Demandbase Professional, which tracks ad traffic by matching visitors' IP addresses to a database containing professional information.

The platform is being largely employed by publishers. Clients using it, according to Demandbase, are publishers Ziff Davis Media and Penton Media.

The platform allows b-to-b companies to examine Web traffic according to their target audiences and better understand which online traffic sources, whether Google, an ad or other sources, are driving the highest-quality traffic, said Chris Golec, CEO of Demandbase.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions