Publishers Clearing House debuts mobile site for iPhone

Share this article:

The Publishers Clearing House Online Network has launched a mobile site for the iPhone and iPod Touch devices.

The site, at, lets visitors enter the Publishers Clearing House Sweepstakes once per day.

“There are two reasons for doing this. We see that the market is moving to the mobile space, and the iPhone is the most prevalent place,” said Dennis Vukelic, director of online strategy at PCH. “We've also seen an uptick in traffic coming to our site from mobile phones. So we decided that we should address this and optimize our site for the mobile phone.”


The site includes mobile display ads through a partnership with Nexage, a provider of mobile ad optimization technology. The site also features cross-promotional content for other sites in the PCH network.

In future versions of the site, magazines, merchandise and advertising partner programs will be included.

PCH will launch versions of the mobile WAP site for other mobile devices in the coming weeks .

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.