Publisher's Clearing House comes to Twitter

Share this article:
The old guard in direct marketing has met the tech savvy future. In a move to reach a younger generation who may not be familiar with the direct mail contest company, Publisher's Clearing House has debuted a new promotion live on Twitter.

The way that it works is that Twitter users can sign up to follow the PCH contest for the chance to win prizes at  To encourage opt-ins, Publisher's Clearing House is offering a chance to win a $100 gift certificate. The effort includes new prizes and contests with winners announced every month, in a move to get consumers to return to the site and to continue to follow the effort.

The Publisher's Clearing House Twitter page links to other sites including the brand's Facebook and MySpace pages, as well as its own gaming sites such as, and There is also an iPhone application for Publisher's Clearing House.

This comes after the brand, faced some legal troubles in the late '90s with accusations from a number of US states that it was using deceptive marketing for its sweepstakes.  

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.