Publisher's Clearing House comes to Twitter

Share this article:
The old guard in direct marketing has met the tech savvy future. In a move to reach a younger generation who may not be familiar with the direct mail contest company, Publisher's Clearing House has debuted a new promotion live on Twitter.

The way that it works is that Twitter users can sign up to follow the PCH contest for the chance to win prizes at twitter.com/pchwinningways.  To encourage opt-ins, Publisher's Clearing House is offering a chance to win a $100 gift certificate. The effort includes new prizes and contests with winners announced every month, in a move to get consumers to return to the site and to continue to follow the effort.

The Publisher's Clearing House Twitter page links to other sites including the brand's Facebook and MySpace pages, as well as its own gaming sites such as PCHGames.com, PCHLotto.com and PCHSearchandWin.com. There is also an iPhone application for Publisher's Clearing House.

This comes after the brand, faced some legal troubles in the late '90s with accusations from a number of US states that it was using deceptive marketing for its sweepstakes.  


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.