Last year was one of steady growth for marketing mergers and acquisitions, with the Publicis/Omnicom marriage topping the list. But what does it all mean for 2014?
Sausage. It's delicious in a sandwich, but it's not really the word you'd want to use to describe the creative work coming out of an agency.
Holding company Publicis Group's full-year 2011 revenue increased 7.3% to $7.67 billion, compared with 2010, the company said in an earnings statement Feb. 9.
For a peek at the future of holding company Publicis Groupe's VivaKi unit, one need only look to its launch of CRM agency CRM365. Not only did it launch without a single client, but managing director Alec Bokman pointed out that CRM365 isn't even really an agency, but rather a software-as-a-service company.
After four years with Goodby, Silverstein & Partners, Sprint Nextel Corp. has tapped Publicis Groupe-owned agency Digitas Chicago to handle all digital advertising, brand strategy, offline media, digital buying and analytics, both companies said Dec. 7.
Holding company Publicis Groupe launched CRM agency CRM365 on Oct. 11. Digitas global CMO Seth Solomons left the Publicis-owned digital agency to serve as CEO of the sister firm.
Publicis USA has named Harold Sogard chairman of creative agency Publicis & Hal Riney, effective September 19. It is a new position at the San Francisco-based shop.
Agency president Scott Neslund will lead Moxie Interactive after CEO Joel Lunenfeld leaves the Publicis Groupe-owned digital shop on August 15. Neslund's title will remain president and he will join the North America management committee of parent agency ZenithOptimedia.
Publicis Groupe reported $2 billion in revenue in the second quarter, a 3% increase compared with the previous year. The holding company's North American business, which accounted for 45% of Publicis' overall revenue, generated $908.8 million in revenue, down 6% year-over-year.
Mergers and acquisitions in the interactive and marketing services sector totaled $5.74 billion in the first six months of 2011, an 81% increase compared with the same period in 2010, according to a report from investment bank Jordan, Edmiston Group, Inc. (JEGI).
Holding company Publicis Groupe has agreed to acquire digital agency Rosetta for $575 million in cash, the company said May 17. The deal is expected to close in the third quarter, said Maurice Levy, chairman and CEO of Publicis, during a conference call.
Lawn-care company TruGreen launched an integrated marketing campaign on February 28, using direct mail, a sweepstakes, a revamped website, pop-up stores in malls and TV ads. The company worked with AOR Publicis Dallas on the effort, with the goal of refreshing its reputation and improving the sale of service packages.
Holding company Publicis Groupe's full-year 2010 revenue increased 19.4% to $7.4 billion, compared with 2009. The company's full-year net income also increased 30.5% to $715.6 million compared with the previous year. Publicis' digital work accounted for 28% of total revenue last year, an increase of 5.6% compared with 2009.
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