Publicis Razorfish deal closes

Share this article:

Razorfish is now officially a part of the Publicis Groupe, making Publicis the largest digital advertising company in the world. After acquiring the agency from Microsoft for $286.8 million in cash this summer, the deal is now complete. Razorfish will now be a part of the Publicis division VivaKi Group. The deal also puts Microsoft in a good position. As a part of the deal, the technology giant was given a 3.3% stake in Publicis and a strategic position to sell VivaKi agencies ad inventory through its ad network.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions