Publicis Names Winchester Chief Digital Officer

Share this article:
Winchester Named Chief Digital Officer at Publicis
Publicis's Dawn Winchester

Publicis North America has named R/GA veteran Dawn Winchester as its first chief digital officer. She is charged with completing the agency's “digital transformation” in customer experience, creative innovation, and technology.

Winchester spent 14 years at R/GA and leaves as its chief marketing services officer. Her account work there included the likes of Coca-Cola, Capital One, Microsoft, Nike, Unilever, and Walmart. She will work out of the Publicis Kaplan Thaler office in New York and report to Publicis North America CEO Andrew Bruce.

“She is a dynamic and creative thinker who will be a crucial asset to Publicis,” said Bruce in a statement. “Our digital activity will define our future success and that of our clients.”


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.