Publicis Groupe snags HP's PC account overseas
Hewlett-Packard (HP) has tapped Publicis Groupe to handle its above-the-line communications for its Geneva-based personal systems group (PSG) in Europe, the Middle East and Africa (EMEA). The PSG account was previously handled by McCann Erickson. BBDO, Y&R and McCann also were vying for the account.
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