Publicis Groupe snags HP's PC account overseas

Share this article:

Hewlett-Packard (HP) has tapped Publicis Groupe to handle its above-the-line communications for its Geneva-based personal systems group (PSG) in Europe, the Middle East and Africa (EMEA).

PSG is HP's personal computer and laptop division. Its EMEA digital communications will be given to Publicis Modem, part of Publicis Worldwide, and its advertising communications to Publicis Groupe's Saatchi & Saatchi Geneva.

The PSG account was previously handled by McCann Erickson. BBDO, Y&R and McCann also were vying for the account.

“HP is an extremely long-standing and highly valued client, and we are delighted to be expanding our relationship across our home territories,” said Richard Pinder, COO of Publicis Worldwide, in a statement.

The pitch to HP was co-led by Pinder and Pedro Simko, chairman of Saatchi & Saatchi Geneva.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.