Publicis Groupe revenue up in third quarter

Share this article:

Publicis Groupe reported $1.9 billion in revenue in the third quarter, a 6.4% increase compared with the previous year. The holding company's North American business, which accounted for 49% of Publicis' overall revenue, generated $947 million, up 5.5% year-over-year, according to an earnings report released Oct. 20.

Specialized agencies and marketing services, including digital services, were responsible for 50% of Publicis Groupe's revenue, while advertising generated 31% and media the remaining 19%.

Publicis' revenue grew 6.9% to $5.7 billion in the first nine months of 2011. North America revenue in the first nine months of the year reached $2.6 billion, a 6.3% year-over-year increase.

Digital accounted for 30.2% of total revenue for the first nine months of 2011, up from 28.7% during the same period in 2010.

New business wins during the first nine months of the year brought in $5.7 billion in net new business for the period. In the U.S. Starcom MediaVest Group won the Burger King account, Leo Burnett Worldwide won the Esurance account and ZenithOptimedia won the Pizza Hut account.

Publicis-owned agencies include Digitas and Razorfish. The holding company launched a CRM agency, CRM365, on Oct. 11.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.