Publicis Groupe acquires China-based W&K Communications

Share this article:

Media and communication giant Publicis Groupe has acquired Chinese advertising agency W&K Communications. The company will now be rebranded as Leo Burnett W&K Beijing Advertising Co. and fall under the Leo Burnett Greater China umbrella.

With this move Publicis hopes to widen its global footprint and increase the revenue share in high-growth markets, namely China.

“Together we will not only increase our market share, but we will create ideas that will connect with people and impact their behavior in a relevant, interesting and useful way,” said Tom Bernardin, chairman and CEO of Leo Burnett Worldwide, in a statement.

W&K offers advertising, promotions, TV production and media buying services. It has offices in Beijing and Guangzhou and employs nearly 100 people. Major clients include Air China and Tsingtao Beer.

The company will continue to be led by chairman Guo Weijun and managing director Wang Yi, both of whom will report to Michael Wood, CEO of Leo Burnett Greater China.

Leo Burnett's clients include The Coca-Cola Company, Kellogg, McDonald's, Procter & Gamble and Samsung.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.

News Byte: SapientNitro Acquires Campfire; Will Go to Bat for Red Sox

News Byte: SapientNitro Acquires Campfire; Will Go to ...

The Sapient unit aims to up its storytelling acumen by teaming up with Campfire, something that will aid a new partnership with the Boston Red Sox.