Publicis' 2010 revenue up 19%; net income increases 30%

Share this article:

Holding company Publicis Groupe's full-year 2010 revenue increased 19.4% to $7.4 billion, compared with 2009. The company's full-year net income also increased 30.5% to $715.6 million compared with the previous year. Publicis' digital work accounted for 28% of total revenue last year, an increase of 5.6% compared with 2009.

Fourth-quarter revenue increased 23% to $2.1 billion compared with Q4 2009. North America, which generated $3.6 billion, a 24% percent increase compared with 2009's $2.9 billion, was the company's highest-grossing region.

“2010 looked nebulous [in 2009], but it turned out better than we anticipated,” said Maurice Lévy, chairman and CEO of Publicis, on an investor's call. “It was an excellent business year, but it was not an easy year for our clients or for our staff…Things went better than expected. Growth was higher than expected. This was an outstanding performance.”

The Paris-based holding company owns and operates 1,178 agencies worldwide, including Digitas, Fallon and Leo Burnett.  

Levy added that Publicis will invest towards “consolidating our two growth pillars: the digital sector in which we intend to strengthen our leadership position, and high-growth countries in which we must increase our presence even more rapidly.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.