Pub Starts Rewards Program for the Soul

Share this article:
Modern Media LLC debuted a rewards program to grow circulation and build a database for its newly launched Chicken Soup for the Soul Magazine.


Now in its second issue, the Memphis, TN-based bimonthly publication will offer items like Apple iPods, cooking appliances and beauty products to readers who refer family and friends to the magazine. Airline frequent-flier programs inspired the effort.


Current subscribers can visit www.chickensoupmagazine.com and register for the loyalty program by clicking on the "Shop for free" tab on the home page. Each new subscription generated by that subscriber will gain points to his or her account. The accumulated points can be redeemed for gifts from a catalog tailored by Quality Incentive Co.


National Community Services Inc., a firm that develops fundraising programs for schools and civic organizations, will implement the Chicken Soup magazine rewards program. It will track the subscriptions generated by each reader.


Chicken Soup magazine launched in July with a circulation of 150,000. It is published in collaboration with Chicken Soup for the Soul Enterprises Inc., creator of the self-named series of motivational books. A year's subscription costs $15, and $25 for two year
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.