Pub Starts Rewards Program for the Soul

Share this article:
Modern Media LLC debuted a rewards program to grow circulation and build a database for its newly launched Chicken Soup for the Soul Magazine.


Now in its second issue, the Memphis, TN-based bimonthly publication will offer items like Apple iPods, cooking appliances and beauty products to readers who refer family and friends to the magazine. Airline frequent-flier programs inspired the effort.


Current subscribers can visit www.chickensoupmagazine.com and register for the loyalty program by clicking on the "Shop for free" tab on the home page. Each new subscription generated by that subscriber will gain points to his or her account. The accumulated points can be redeemed for gifts from a catalog tailored by Quality Incentive Co.


National Community Services Inc., a firm that develops fundraising programs for schools and civic organizations, will implement the Chicken Soup magazine rewards program. It will track the subscriptions generated by each reader.


Chicken Soup magazine launched in July with a circulation of 150,000. It is published in collaboration with Chicken Soup for the Soul Enterprises Inc., creator of the self-named series of motivational books. A year's subscription costs $15, and $25 for two year
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Analytics vs. Instincts

Analytics vs. Instincts

Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.