Psychology

 Psychological Marketing Trumps Social Media Marketing in 2015

Psychological Marketing Trumps Social Media Marketing in 2015

Insight into customers' emotions will help marketers turn their frowns upside-down.

The Psychological Power of Giving

The Psychological Power of Giving

Why it's better to give than to receive.

What Color Is Your Brand?

What Color Is Your Brand?

The answer isn't always black and white.

Using Peer Pressure to Spark a Social Movement for Your Brand

Using Peer Pressure to Spark a Social Movement for Your Brand

All of the cool kids are doing it.

Getting Religious About Customer Psychology

Getting Religious About Customer Psychology

Does your brand have a devoted following?

Building Sales With Authority

Building Sales With Authority

A 1963 study on obedience proves relevant to marketers today.

Give Consumers a Reason to Feel

Give Consumers a Reason to Feel

Those warm fuzzies may be worth more than you think.

So, You Want to Go Viral?

So, You Want to Go Viral?

By

Sometimes a piece of video content takes on a life of its own—a kind of magic. Some say it's impossible to truly predict. Others claim it's all about the numbers.

Making Ads Add Up for More than a Day

Making Ads Add Up for More than a Day

Focus on ads that go beyond opening consumers' hearts to opening their wallets.

It's All About Me Too!

It's All About Me Too!

Tap into consumers' need for validation.

Happiness Isn't All It's Cracked Up To Be

Happiness Isn't All It's Cracked Up To Be

Associate your brand with compelling emotions to make your CFO and your customers smile.

Tapping the Triggers of the Unconscious Mind

Tapping the Triggers of the Unconscious Mind

Marketers need to make more of an unconscious effort to reach customers.

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Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...