Psychology

Getting Religious About Customer Psychology

Getting Religious About Customer Psychology

Does your brand have a devoted following?

Building Sales With Authority

Building Sales With Authority

A 1963 study on obedience proves relevant to marketers today.

Give Consumers a Reason to Feel

Give Consumers a Reason to Feel

Those warm fuzzies may be worth more than you think.

So, You Want to Go Viral?

So, You Want to Go Viral?

By

Sometimes a piece of video content takes on a life of its own—a kind of magic. Some say it's impossible to truly predict. Others claim it's all about the numbers.

Making Ads Add Up for More than a Day

Making Ads Add Up for More than a Day

Focus on ads that go beyond opening consumers' hearts to opening their wallets.

It's All About Me Too!

It's All About Me Too!

Tap into consumers' need for validation.

Happiness Isn't All It's Cracked Up To Be

Happiness Isn't All It's Cracked Up To Be

Associate your brand with compelling emotions to make your CFO and your customers smile.

Tapping the Triggers of the Unconscious Mind

Tapping the Triggers of the Unconscious Mind

Marketers need to make more of an unconscious effort to reach customers.

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