Insight into customers' emotions will help marketers turn their frowns upside-down.
Why it's better to give than to receive.
The answer isn't always black and white.
All of the cool kids are doing it.
Does your brand have a devoted following?
A 1963 study on obedience proves relevant to marketers today.
Those warm fuzzies may be worth more than you think.
Sometimes a piece of video content takes on a life of its own—a kind of magic. Some say it's impossible to truly predict. Others claim it's all about the numbers.
Focus on ads that go beyond opening consumers' hearts to opening their wallets.
Tap into consumers' need for validation.
Associate your brand with compelling emotions to make your CFO and your customers smile.
Marketers need to make more of an unconscious effort to reach customers.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...