PSA

Give me cheese, and/or give me death

Give me cheese, and/or give me death

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In the battle over your good health, New York City has already decided you're a loser.

How to piss people off as an effective marketing tactic

How to piss people off as an effective marketing tactic

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The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention.

Babies shouldn't sleep with knives -- or their mothers, says PSA

Babies shouldn't sleep with knives -- or their mothers, says PSA

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New PSAs combat the co-sleeping "crisis" in Milwaukee using pretty provocative imagery and making some over-the-top deductions, namely that a parent sleeping in the same bed with a baby is akin to letting it cuddle with a gleaming steak knife.

SAMHSA, Ad Council address teen suicide

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The Substance Abuse and Mental Health Services Administration (SAMHSA) has joined the Ad Council and the Inspire USA Foundation to conduct a PSA-focused integrated campaign to reduce teen suicide. DDB New York created the push, which launched April 1.

Asthma nonprofit launches awareness, treatment PSA during Olympics

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The nonprofit Asthma and Allergy Foundation of America (AAFA) has launched a PSA-centered effort to raise awareness of the two main causes of asthma, airway constriction and inflammation. The campaign, which has financial and editorial support from pharmaceutical giant GlaxoSmithKline, features TV spots, a microsite, e-mail newsletters and social media.

Media vet Rutman handling Ad Council media

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The Ad Council retained Charlie Rutman, through his consulting firm End Zone Communications, to direct its media department, effective January 4. He is working to secure donated media support for the organization's campaigns.

E!, Ciroc push for safe New Year's Eve with text service

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In an effort to assuage drunk driving on New Year's Eve, entertainment network E! and Ciroc Vodka added a new element to their joint "Drive Safe" campaign. The companies are using Web, PSAs on TV, social and mobile marketing to get the word out about their new taxi-locating text service.

Ad Council, Transportation Department launch drunk driving PSAs targeting women

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The Ad Council and the US Transportation Department's National Highway Traffic Safety Administration (NHTSA) are updating their long-running drunk driving prevention effort with 30- and 60-second PSAs. The ads, the latest iteration of the "Friends Don't Let Friends Drive Drunk" campaign, are aimed specifically at women and remind viewers that "Buzzed Driving is Drunk Driving."

NFL launches concussion awareness PSA

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On the heels of the National Football League announcing it will impose more stringent rules for teams to manage player concussions, the league has launched a PSA in conjunction with the Centers for Disease Control (CDC). The PSA, which launched on December 10, urges players, coaches, trainers and parents to know the facts, symptoms and warning signs of concussions.

Draftfcb launches pro bono PSA for Hodgkin's research nonprofit

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Draftfcb Orange County has produced a PSA for the Alese Coco Fight 2 Win Campaign, a nonprofit that raises money for Hodgkin's Disease research. The ad is running on donated air time on stations including Fox and ESPN, as well as the Turner Networks. The PSA drives viewers to Fight2Win.org, where they can get more information on the disease and instructions on how to make donations.

MTV launches digital abuse awareness campaign

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MTV launched "A Thin Line," an integrated campaign to stop the spread of digital abuse, which is defined by the network as "sexting," cyberbullying and digital dating abuse. The campaign, launched December 3, consists of PSAs, interactive tools and a contest called the "Redraw the Line Challenge."

SmartPower, Climate Culture launch PSA to promote green university contest

SmartPower, Climate Culture launch PSA to promote green university contest

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Nonprofit marketing company SmartPower and environmental online community Climate Culture are conducting a PSA effort promoting the America's Greenest Campus contest. The PSA stars hip-hop mogul Russell Simmons and drives viewers to the initiative's microsite, where users can enter the contest.

New Smokey Bear PSAs target young adults

New Smokey Bear PSAs target young adults

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The US Forest Service, National Association of State Foresters and the Advertising Council have teamed with Draftfcb to launch a new round of PSAs featuring Smokey Bear. The campaign, which includes a redesigned Smokey Web site and enhanced social media presence, debuts this week.

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