Provision Interactive Technologies teams with Ping Mobile for in-store mobile campaigns

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Provision Interactive Technologies, a manufacturer of interactive display software and hardware, has partnered with Ping Mobile to add a mobile marketing component to its out-of-home displays.

The partnership will let Provision's 3D Media Center platform function as an integrated point-of-sale solution in malls, airports and other public locations.

Marketers can create an out-of-home/mobile campaign in a mall, airport, stadium or other public venue, anbd consumers can respond the call to action on  the signage by texting in. Coupons, tickets, vouchers and other printed items then become available from Provision's 3D Media Centers, which consumers can print the coupons at the kiosks and redeem.

“Mobile marketing serves as both an acquisition and retention tool for retailers and brands,” said Curt Thornton, CEO of Provision in a statement. “By adding a mobile marketing capability to our 3D holographic displays, we are able to offer our clients a… technology that will directly result in location-based sales."

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